Major Marketing - Advertising and Promotion

Course Overview The Marketing Undergraduate Program at Missouri State University provides a comprehensive education in modern marketing principles and practices. You can customize your major by selecting a specialized track that aligns with your specific career interests and professional goals. Key Program Highlights Choose from four specialized tracks: Advertising & Promotion, Marketing Management, Marketing Research, or Professional Sales Flexible learning options with all tracks available to complete on-campus, online, or through a hybrid approach Develop practical skills in branding, data analysis, strategic planning, and customer relationship management Gain hands-on experience through student opportunities that prepare you for real-world marketing challenges Learn from experienced faculty and build a professional network within the marketing industry