BA Strategic Communication (Oxford Campus)

Course Overview Strategic Communication is the study of how to ethically leverage media and messaging to shape public opinion and drive behavior. This course provides a critical framework for analyzing the societal impact of communication strategies and crafting effective responses to modern challenges. Key Program Highlights Master ethical frameworks for persuasive public relations and advocacy Analyze and measure the real-world impact of communication campaigns Develop crisis management strategies to protect organizational reputation Learn to craft compelling narratives for diverse audiences across multiple media platforms Critically evaluate case studies to solve complex, real-world communication problems