BA Integrated Strategic Communications

Course Overview This degree integrates advertising and public relations strategies across traditional, digital, and social media platforms. Students develop skills in creative writing, data analytics, and persuasive messaging to serve diverse organizational objectives. Key Program Highlights Integrate advertising and public relations for strategic messaging. Master communication across owned, earned, and paid media. Develop skills in strategic writing, storytelling, and data analytics. Target diverse audiences including stakeholders and customers. Learn to navigate the rapidly evolving communications industry.