BSc Digital Media & Marketing - Specialisation eSports Studies

Course Overview This Bachelor's degree in Digital Media and Marketing is designed to forge the next generation of visionary leaders in the rapidly evolving digital landscape. The programme provides expert knowledge in cutting-edge areas like AI, blockchain, and big data, equipping graduates with the strategic competencies to excel internationally. Students will develop a strong foundation in business administration, media, and communication, ensuring they are prepared to shape future marketing trends. Key Program Highlights Master emerging technologies like AI, VR, and blockchain for marketing innovation Develop international leadership skills and strategic management competence Gain expertise in high-demand areas such as programmatic advertising and big data Build a strong interdisciplinary foundation in business, economics, and media Optional Foundation Diploma to prepare for Bachelor's studies and strengthen core skills