BA Communication and Media Studies/Public Relations

Course Overview The Public Relations concentration equips students with the strategic communication and relationship-building skills essential for a successful career in the industry. This program focuses on the process of maintaining mutually beneficial relationships between organizations and their key stakeholders. You will develop strong writing, research, and social media skills to effectively manage an organization's public image. Key Program Highlights Master strategic communication, media writing, and social media content creation. Gain hands-on experience by designing and executing a full Public Relations campaign. Prepare for diverse roles such as publicist, media relations manager, corporate spokesperson, and copywriter. Learn to navigate real-world challenges, including crisis management and ethical PR practices. Complete a professional internship to build your network and practical experience.