BA Communication and Media Studies/Advertising

Course Overview This Advertising concentration within the Bachelor of Arts in Communication and Media Studies provides a comprehensive overview of the entire advertising business, from account planning and creative development to media buying and market research. Students gain hands-on experience developing multi-platform advertising campaigns, preparing them for a wide array of dynamic careers in the industry. Key Program Highlights Gain practical, first-hand experience developing multi-media advertising campaigns from concept to execution. Master the operational aspects of a full-service agency, including account management, creative, research, and media departments. Learn to utilize persuasion theories and audience research to target both mass and niche audiences effectively. Build expertise in the fastest-growing sector with focused courses on social media strategy and digital content creation. Prepare for diverse roles such as account executive, media planner, creative copywriter, market researcher, or social media director.