BA Marketing

Course Overview This marketing major is a forward-thinking liberal arts program that takes an integrated and critical approach to the study of marketing. It prepares graduates for a diverse range of roles across private and public sectors by emphasizing strategic thinking and practical skills. Key Program Highlights An integrated, multidisciplinary curriculum focused on strategic marketing planning Hands-on development of in-demand skills in data analysis and communication Collaborative learning environment that emphasizes real-world teamwork Exclusive New York semester featuring networking with experts and firm visits Preparation for a versatile career path across a wide variety of marketing roles