MA Innovation Design Management (60 ECTS)

Course Overview This course equips modern leaders with the strategic application of design thinking to drive innovation and sustainable growth. It bridges the critical gap between creative design, business strategy, and technology in today's rapidly evolving digital marketplace. You will learn to leverage creativity as a core business asset to transform organizational vision and deliver exceptional consumer value. Key Program Highlights Learn to use design as a principal driver for business decisions and value generation Master the integration of creative, right-brain thinking with traditional business strategy Develop skills to lead organizational transformation and foster a culture of innovation Understand how to respond to digital disruption and evolving consumer behavior Gain a competitive edge by building sustainable consumer value and outpacing industry growth