BA Digital Product Management

Course Overview This Digital Product Management program equips students with the strategic and practical skills needed to lead the entire lifecycle of digital products. The curriculum blends core business disciplines like agile project management and marketing with hands-on training in design thinking and business model design. Graduates will be prepared to analyze markets, drive innovation, and manage the development of successful digital products from conception to launch. Key Program Highlights Master product strategy, business model design, and agile project management methodologies Gain practical skills in design thinking and entrepreneurship to drive digital innovation Learn to analyze consumer data and market trends to develop winning product strategies Understand the UX/UI design process and its critical role in product development Apply contemporary tools and technologies used by modern product managers