BS Business Analytics-Marketing Analytics Concentration

Course Overview This designated STEM program merges advanced computer science with strategic business acumen to master next-generation analytics. Students will learn to leverage cutting-edge technologies like AI and blockchain to solve complex business challenges and drive digital transformation. The curriculum is designed to transform analytical findings into actionable, high-impact business insights. Key Program Highlights Hands-on exploration of emerging tech: AI, Machine Learning, and blockchain Mastery of data pipeline construction and IT systems integration Development of strategic digital strategy and business intelligence skills Focus on interpreting data to uncover actionable, business-relevant insights STEM-designated curriculum blending technical rigor with real-world business application