BA (Hons) Business and Digital Marketing Management

Course Overview This course equips you with the essential business management and digital marketing expertise needed to thrive in the modern, technology-driven marketplace. You will learn to design innovative digital campaigns and leverage social media as a powerful marketing platform while developing core skills in strategy, people management, and business transformation. The program combines theoretical learning with practical application, preparing you for a dynamic career at the intersection of business and digital innovation. Key Program Highlights Master the use of social media and digital platforms for innovative marketing campaigns Develop core business management skills in strategy, operations, and managing people Gain practical, real-world experience through an optional industry placement year Explore cutting-edge subjects like digital consumer behavior and business transformation Enhance your employability with the opportunity to gain a professional CIM qualification