MA Media and Public Relations

Course Overview This MA in Media and Public Relations provides a comprehensive theoretical and practical framework for understanding the rapidly evolving global PR industry. You will master the skills to plan, implement, and critically evaluate effective PR campaigns while exploring the strategic relationship between media and publicity. The course is designed to equip you with advanced expertise for professional advancement or further academic research. Key Program Highlights Analyze classic and emerging PR strategies, including crisis communications and campaign measurement Examine the structural relationships between PR, media, and society on a global scale Gain practical skills to plan, implement, and research the effectiveness of PR campaigns Learn from specialists with combined expertise in PR theory and industry practice Benefit from the university's PRCA partnership, including free membership, training, and networking opportunities