MA Media and Advertising

Course Overview This MA in Media and Advertising provides a comprehensive exploration of the advertising industry, blending critical theory with practical research skills. You will analyze advertising's role in culture and its impact on consumer behavior from multidisciplinary perspectives, preparing you for a successful career in the field or further academic research. Key Program Highlights Multidisciplinary curriculum combining Media Studies, Marketing, and Consumer Behavior Practical experience working on live creative briefs and advertising research projects Insights from industry guest speakers sharing real-world expertise Development of advanced research, data analysis, and project management skills Capstone dissertation project on a topic of your choice