Ontario College Graduate Certificate Digital & Social Media Marketing (DMM) (Hybrid)

Course Overview Ontario College Graduate Certificate Digital & Social Media Marketing (DMM) (Hybrid) is a postgraduate program in a full time format through a regular delivery at Seneca Polytechnic. This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization. Graduates earn the Ontario College Graduate Certificate credential. Key Program Highlights Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry. Structured for completion in 8 months. Leads to the Ontario College Graduate Certificate qualification. Features full time study with regular delivery.