MS Marketing - Analytics

Course Overview This core program studies the dynamic impact of the business environment and human behavior on marketing strategies. Students examine effective practices and analytics required to produce impactful, data-driven marketing decisions. Key Program Highlights Analyze the impact of business environments on marketing. Understand human behavior's role in marketing endeavors. Master the analytics required for impactful marketing decisions. Examine effective practices and procedures in modern marketing. Accredited by the ACBSP for marketing education excellence.