MSc Marketing Analytics

Course Overview This MSc in Marketing Analytics equips you with the industry-specific skills to make strategic, data-driven marketing decisions using a multi-channel approach. As one of the first and leading programs of its kind in the UK, the curriculum incorporates cutting-edge topics like social media data analysis and text mining, informed by collaboration with leading industry practitioners. Key Program Highlights Ranked among the top 5 in the UK for Marketing (Complete University Guide, 2023) Master cutting-edge techniques including social media data analysis and text mining Curriculum is directly informed by collaboration with leading industry practitioners Learn to analyze and interpret data using a multi-channel, evidence-based approach Join a diverse, international learning community for a global perspective on analytics