MSc in Digital Marketing and Advertising

Course Overview This MSc in Digital Marketing and Advertising provides an authentic, hands-on learning experience that equips you to tackle real-world challenges in the digital landscape. The program merges strategic marketing theory with practical skills in social media, advertising, and customer experience. Graduates are prepared for leadership roles and benefit from accreditation by the Institute of Data & Marketing (IDM). Key Program Highlights Hands-on learning approach to master digital strategy, social media analysis, and influencer marketing Comprehensive curriculum covering Consumer Behaviour, Advertising Campaigns, and Ethics Preparation for high-demand roles like Digital Marketing Strategist and Social Media Management Professional accreditation from the Institute of Data & Marketing (IDM) Develop expertise in Customer Experience (CX) and Online Advertising Management