MS Marketing Analytics

Course Overview The **Master of Science in Marketing Analytics** thoroughly trains you in the use of business analytics to power data-driven, customer-centric decisions, reflecting the evolving technical nature of modern marketing roles. This program emphasizes the quantitative and analytical side of marketing managerial decision-making while providing a breadth of coverage that includes advanced data management and other essential business analytics foundations. Key Program Highlights **Data-Driven Decision Making:** Focuses on acquiring techniques and advanced analyses to significantly improve marketing decisions. **Comprehensive Technical Skillset:** Deep dive into programming (R, Python), statistical tools (IBM SPSS Statistics, ForecastX), and visualization (Tableau). **Cutting-Edge Technology:** Training in **Machine Learning and AI** using platforms like AWS and Google, alongside essential digital marketing tools such as **Google Analytics, SEO, and SEM**. **Broad Business Analytics Coverage:** Wide coverage of the business analytics space, including advanced business data management and programming for data science. **STEM Designation:** Classified as a STEM degree program, offering benefits like potential grant-funded opportunities and extended OPT options for international students.