Ontario College Graduate Certificate Marketing Management (MKM) (Hybrid)

Course Overview Ontario College Graduate Certificate Marketing Management (MKM) (Hybrid) is a postgraduate program in a full time format through a regular delivery at Seneca Polytechnic. This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. Graduates earn the Ontario College Graduate Certificate credential. Key Program Highlights You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues. Throughout this program you will develop the following skills: Propose marketing plans Market research Developing strategic pricing Formulate budget Prepare sales presentations Propose marketing plans Market research Developing strategic pricing Formulate budget Prepare sales presentations This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Structured for completion in 8 months. Leads to the Ontario College Graduate Certificate qualification. Features full time study with regular delivery.