Graduate Certificate Digital Marketing

In industry, marketing endeavors can be described across four inter-connected categories (reference Appendix A for additional detail): This core coursework for this certificate consists of 4 courses (8 credits) and addresses each of these categories. The elective course options (4 credits) enable a student to deepen their focus in a specific category or continue their studies across multiple category categories. This philosophy is consistent with how marketing professionals experience their careers; and consistent with the MS Marketing program’s philosophy to enable student to be intentional with their coursework and design their studies to achieve a specific goal.