MS Merchandising and Digital Retailing

Course Overview This Master of Science program equips students with the strategic and analytical skills needed to excel in the evolving global retail landscape, blending core merchandising principles with cutting-edge digital strategies. Students can choose between a professional track for industry leadership or a research track for academic pursuits, both designed to foster innovation and a deep understanding of consumer-driven markets. Key Program Highlights Choice of two specialized tracks: a 30-hour Professional track for industry careers or a 33-hour Research track for academia. Curriculum focused on digital optimization, data analytics, and technology applications for modern retail. Emphasis on global retailing strategies, ethics, and sustainability in a consumer-driven market. Develops expertise in merchandising strategies, consumer theory, and business strategy. Culminates in either a professional capstone or a faculty-mentored thesis project.