BA (Hons) Business and Luxury Brand Management

Course Overview This course equips you with the specialized business management skills needed to launch and lead successful enterprises within the dynamic luxury sector. You will develop a critical understanding of global luxury markets, from fashion to automotive, while mastering core competencies in strategy, finance, and innovative marketing. The program emphasizes hands-on learning through real-world simulations, collaborative projects, and opportunities for industry placements or international study. Key Program Highlights Develop and pitch your own luxury brand concept, complete with a robust business plan for potential investors Gain a global perspective on luxury sectors and the emerging trends shaping the industry's future Engage in practical, experience-based challenges and simulations with industry experts Option to undertake an industry placement, enterprise project, or study abroad term Master strategic marketing approaches with a focus on digital disruption and social media