BA (Hons) Business and Marketing with Integrated Foundation

Course Overview This integrated foundation year provides the essential business knowledge and entrepreneurial skills to confidently progress to a full BA (Hons) in Business and Marketing. The program focuses on developing innovative, media-savvy marketers capable of crafting creative campaigns and responding to the demands of the global marketplace. You will gain hands-on experience through industry challenges and have opportunities for placements, study abroad, and language learning. Key Program Highlights Structured around a practical entrepreneurial challenge to build real-world business skills Develops specialist expertise in marketing theory, communications, and campaign development Gain hands-on experience through industry simulations and projects with experts Options for an independent placement, enterprise project, or studying abroad Opportunity to learn a new language to prepare for an international career