Ontario College Diploma Business - Marketing

Course Overview This comprehensive marketing course equips students to drive organizational success by translating customer insights into powerful strategies. Students build a solid business foundation while mastering the full marketing spectrum, from research and planning to digital execution. The program culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation. Key Program Highlights Develop strategies to assess market opportunities and segment target audiences Master the full marketing spectrum from research to digital and social media execution Gain practical experience through a student-run agency working on real client projects Build a solid foundation in business principles and persuasive communication Learn to create and pitch actionable marketing tactics for real-world implementation