BA (Hons) Business and Marketing

Course Overview This course equips you to become a dynamic, media-savvy marketer capable of developing innovative strategies for the fast-paced global marketplace. You will master marketing theory and practice, learning to build creative campaigns and manage international teams in response to rapid market changes. The program emphasizes hands-on learning through industry challenges and offers unique opportunities for professional placement, international study, or launching a luxury enterprise. Key Program Highlights Develop integrated marketing strategies and creative campaigns to convert targets into leads Gain practical experience through real-world business simulations with industry experts Option to undertake an independent professional placement or an enterprise project Opportunity to study abroad at one of Regent’s international partner institutions Learn to navigate current marketing debates and leverage big data and competitor analysis