Ontario College Diploma Business - Marketing (Co-op)

Course Overview This course equips students to become strategic marketing professionals who drive organizational success by translating customer insights into effective campaigns. Students build a comprehensive skill set spanning market research, digital strategy, and multi-platform communication. The curriculum culminates in a hands-on, student-run agency where learners pitch real-world projects to actual clients for potential implementation. Key Program Highlights Develop end-to-end marketing skills from research and strategy to sales and digital execution Gain hands-on experience through a student-run agency working with real clients Master the art of persuasive communication across various media platforms Learn to assess market opportunities and segment target audiences effectively Build a solid foundation in core business principles applied to marketing