BSBA Bachelor of Science in Business Administration - Marketing

Course Overview The Bachelor of Science in Business Administration (BSBA) with a Marketing Specialization at AUS provides a future-focused education, blending traditional business knowledge with cutting-edge marketing strategies for the global marketplace. This program emphasizes experiential learning and personal development to prepare students for successful careers or advanced graduate studies. Key Program Highlights Dual Degree opportunity: Graduate with a BSBA from AUS and a BBA from the accredited Tiffin University (TU). Experiential, student-centered learning with a minimum of two hands-on activities (simulations, case studies, projects) per course. Curriculum focused on integrated marketing strategies, consumer behavior, digital marketing (e-commerce), and brand management. Learn from experienced business visionaries in small, dynamic cohorts with an exceptional 1:7 faculty-student ratio for personalized coaching. Development of both hard skills for data-driven decisions and essential soft skills for collaboration and strategic thinking.