(BAB/BSB: Bachelor of Arts in Business or Bachelor of Science in Business) Marketing

Course Overview This marketing program equips you to become a strategic professional who develops creative solutions and identifies customer needs to drive business success. At Murray State, you'll gain a comprehensive skill set through a diverse curriculum that blends communication, analytics, and global strategy. Graduate prepared to make an immediate impact in the dynamic field of marketing. Key Program Highlights Master strategic customer segmentation and targeting to effectively reach key demographics Develop creative problem-solving skills to innovate marketing campaigns and solutions Gain a global perspective on marketing practices and consumer behavior Learn to leverage data and scientific inquiry for informed marketing decisions Build a strong foundation in professional communication across multiple channels