(BAB/BSB: Bachelor of Arts in Business or Bachelor of Science in Business) Marketing/Entrepreneurship Track

Course Overview This marketing program equips you with the strategic and creative skills to develop innovative solutions for promoting goods and services. You will learn to identify key customer segments and effectively meet their evolving needs, preparing you for a dynamic career in the field. The curriculum is designed to transform you into a well-rounded, industry-ready professional. Key Program Highlights Master strategic skills to identify customer groups and target markets Develop creative solutions for real-world marketing challenges Build expertise in communication, global awareness, and data-driven inquiry Gain a comprehensive understanding of the entire marketing landscape Prepare for a successful career with a versatile and in-demand skill set