BA (Hons) Business and Marketing with Foundation Year

Course Overview This course provides a comprehensive foundation in marketing principles, followed by progression to a CIM-accredited degree that is highly valued by employers worldwide. You will develop a deep understanding of marketing's strategic role in business and the global economy while honing your analytical and professional skills. The program is designed to allow you to tailor your studies to your specific interests and gain practical, real-world experience. Key Program Highlights Direct pathway to a Chartered Institute of Marketing (CIM) accredited degree Develops critical analytical skills for both quantitative and qualitative data Explores marketing's strategic role in both domestic and global business environments Offers flexibility to focus on specific interests and specializations Provides opportunities to gain valuable, practical industry experience