BSc (Hons) Global Business Management (Marketing) (Top-Up) (Northumbria University)

Course Overview This BSc (Hons) Global Business Management (Marketing) degree directly addresses the UK's talent shortage by preparing you for a successful career in modern marketing. You will master both online and offline strategies and the essential tools used throughout the entire customer journey. The program is designed to equip you with the high-demand skills needed for roles in e-commerce and operations management. Key Program Highlights Address the critical industry talent shortage identified in the UK market Master integrated marketing strategies for both online and offline operations Gain expertise in the full customer journey and the tools that drive it Develop highly sought-after skills for e-commerce and operations management roles Explore contemporary marketing issues to stay ahead of industry trends