BA (Hons) Business Management and Marketing

Course Overview This Business Management and Marketing BA provides a comprehensive education in core business operations and modern marketing strategies, preparing you for a dynamic career. The curriculum is designed to build a robust portfolio of expertise through practical, career-focused learning and real-world application. You will graduate with a strong sense of business ethics and the professional skills needed to become a force for good in the global marketplace. Key Program Highlights Scaffolded curriculum integrating business fundamentals (operations, HR, strategy) with modern marketing (digital strategies, consumer behavior, brand management) Built-in Professional and Academic Development Programme to enhance creativity, critical thinking, and problem-solving abilities Practical learning through industry connections, placement opportunities, and hands-on experiences like the Global Challenge Pathways Strong emphasis on applying theory to real-world scenarios to build expertise and confidence for your career Focus on sustainability and ethical business practices to become a responsible leader