Bachelor of Business Administration in Marketing

Course Overview This BBA in Marketing prepares you to excel in the dynamic global business environment by mastering the strategic positioning of products and brands. You will learn to develop data-driven marketing plans that exceed customer expectations and drive financial performance for any organization. Key Program Highlights Master the full marketing function, from consumer behavior to e-marketing and brand management. Learn to create strategic marketing plans that deliver a sustainable competitive advantage. Gain expertise in critical areas including marketing research, advertising, promotion, and sales. Develop skills to analyze and meet consumer demands in an enormously competitive global marketplace. Apply current theories and practices to make data-driven decisions that enhance business performance.