BA/MBA Broadcast and Digital Media/Business Administration

Course Overview This five-year combined degree program merges the strategic acumen of business with the creative power of communications, preparing you for leadership roles at the intersection of these dynamic fields. You will master the art of crafting and distributing media messages while gaining essential skills in management, marketing, and sales. The program is designed to launch successful careers in broadcast management, advertising, programming, and media marketing. Key Program Highlights Gain a powerful, interdisciplinary skill set that is highly valued in media, corporate, and agency settings. Access state-of-the-art facilities for hands-on experience in audio/video production, control rooms, and radio. Learn from an updated curriculum featuring integrated media design, social media, and broadcast journalism. Prepare for diverse careers in broadcast sales, programming, station management, advertising, and marketing. Benefit from a seamless five-year path to earn both your bachelor's and master's degrees.