BSc Business Management & Marketing

Course Overview The BSc Business Management and Marketing at Gisma University of Applied Sciences in Berlin prepares students to succeed in today’s fast-paced, digital-driven marketing environment. Combining core business management principles with specialist marketing expertise, the programme equips graduates with the skills to build strong brands, engage audiences, and drive sustainable business growth. Key Program Highlights Accredited by the Chartered Institute of Marketing (CIM) Strong focus on digital marketing, branding, and market analytics Integration of business management fundamentals with advanced marketing skills Globally recognised qualification aligned with international industry standards Career-oriented preparation for roles in marketing, branding, and business strategy