BS Advertising

Course Overview This Bachelor of Science in Advertising equips students with a digital-first mindset to craft strategic and creative messaging that resonates with target audiences across various media platforms. The program emphasizes the advertising industry's social responsibilities while providing extensive hands-on experience through internships and student-run agencies. Graduates are prepared for successful careers in planning, buying, and creating materials for both digital and traditional media outlets. Key Program Highlights Digital-first curriculum focused on audience selection, consumer insights, and strategic messaging Hands-on experience through required internships and positions with award-winning student media Real-world practice with IdeaBase, a full-service, student-run integrated marketing communications firm Opportunities for national competition participation and professional networking Option to double count credits toward a master's degree for accelerated advanced study