BBA Marketing - Marketing Analytics

Course Overview This Bachelor of Business Administration in Marketing provides a comprehensive foundation applicable to a diverse range of business sectors, including for-profit, nonprofit, service, and manufacturing industries. The program equips students with a working knowledge of marketing theory and practice, teaching them to analyze, plan, implement, and control effective marketing strategies. Students can choose a generalist path or tailor their studies with a specialized concentration to align with specific career goals. Key Program Highlights Explores core marketing areas including consumer behavior, market research, international marketing, and promotional management Offers the flexibility to pursue a broad generalist perspective or specialize through focused concentrations Develops practical skills in designing and managing comprehensive marketing programs and strategies Prepares students for diverse careers across various business environments and sectors Accelerated option to apply early to the M.B.A. program and double-count credits