BBA Marketing - Entrepreneurial Marketing

Course Overview This Bachelor of Business Administration in Marketing provides a comprehensive foundation applicable to a diverse range of business sectors, from manufacturing and services to nonprofit organizations. Students gain expertise in developing and managing strategic marketing programs, learning to analyze markets, plan campaigns, and execute tactics that drive business success. Key Program Highlights Explores core marketing areas including consumer behavior, market research, advertising, and international marketing Offers the flexibility to pursue a generalist track or specialize with a focused concentration Develops practical skills in the analysis, planning, and implementation of effective marketing strategies Prepares students for careers in both business-to-consumer (B2C) and business-to-business (B2B) environments Provides an accelerated path to an MBA, allowing students to double-count credits toward a graduate degree