BBA Marketing

Course Overview This Bachelor of Business Administration in Marketing provides a comprehensive foundation applicable to a diverse range of business sectors, from for-profit and nonprofit organizations to service and manufacturing industries. The program equips students with a working knowledge of marketing theory and practice, teaching them to analyze, plan, implement, and control effective marketing strategies for any business context. Key Program Highlights Gain expertise in core marketing areas like consumer behavior, marketing research, and international marketing Choose a generalist path or specialize with one of four distinct concentrations Learn to develop and manage complete marketing programs and strategic campaigns Apply skills to a wide array of fields including nonprofit, service, and manufacturing Accelerate your career with an option to apply early to the M.B.A. program