BBA Marketing - Social Media and Digital Marketing

Course Overview This Bachelor of Business Administration in Marketing equips students with versatile skills applicable across for-profit, nonprofit, service, and manufacturing sectors. The program provides a comprehensive foundation in core marketing principles, from consumer behavior to promotion management, preparing graduates to analyze, plan, and execute effective marketing strategies. Key Program Highlights Gain a versatile skill set applicable to a wide range of industries, including nonprofit and manufacturing Master core marketing functions like consumer behavior, marketing research, and advertising Choose a specialized concentration to tailor your degree to specific career goals Learn to analyze, plan, and implement real-world marketing strategies and campaigns Accelerate your education with an option to apply early to the M.B.A. program