BBA Marketing - Sales Management

Course Overview This Bachelor of Business Administration in Marketing equips students with versatile skills applicable across for-profit, nonprofit, service, and manufacturing sectors. The program provides a comprehensive foundation in core marketing principles, from consumer behavior to promotional strategy, preparing graduates to analyze, plan, and execute effective marketing campaigns. Students can choose a generalist path or tailor their expertise through specialized concentrations. Key Program Highlights Comprehensive curriculum covering consumer behavior, marketing research, international marketing, and advertising Flexibility to pursue a broad generalist perspective or focus on a specialized concentration Development of practical skills in analysis, planning, and implementation of marketing programs Application of marketing theory to both business-to-consumer (B2C) and business-to-business (B2B) environments Opportunity to accelerate education by applying early to the M.B.A. program