BA Entrepreneurship and Innovation

Course Overview This major shifts the focus from traditional business metrics to cultivating an innovative and entrepreneurial mindset, empowering students to develop goals organically and create unique solutions. Students will learn to apply creativity and an entrepreneurial focus to examine problems and drive change within both new ventures and established organizations. The program offers two distinct degree tracks: a Bachelor of Arts for a broad liberal arts foundation and a more intensive Bachelor of Science. Key Program Highlights Focus on innovative tactics like experimental marketing and bootstrapping instead of standard ROI models. Develop the skills to become an effective intrapreneur and innovative thinker for any organizational type. Choose between a Bachelor of Arts (48 credit hours) or a more intensive Bachelor of Science (54 credit hours) track. Core curriculum covering essential areas including finance, marketing, management, ethics, and business law. Specialized BS electives in areas like small business management, sports management, and corporate finance.