MSc International Business and Marketing

Course Overview This course provides a comprehensive foundation in global business strategy and cross-cultural marketing, preparing you to excel in the international marketplace. You will tackle real-world challenges through a live consultancy project, developing a sophisticated understanding of how to conduct business across borders. Key Program Highlights Execute a hands-on live consultancy project for a real organization Develop a strategic, outward-facing global business perspective Master the nuances of marketing and negotiation across cultures Learn through a blend of collaborative and independent study Acquire multidisciplinary knowledge on an academically rigorous program