MSc International Luxury Industries Management

Course Overview The MSc in Luxury Marketing & Management offers an in-depth understanding of the luxury industry, focusing on how to design and implement high-value marketing strategies. Based in the heart of Paris, the program immerses students in the world of luxury through real business cases, enhancing their expertise in customer experience, brand management, and digital marketing. Key Program Highlights Comprehensive exploration of luxury industry dynamics and brand strategy. Hands-on learning through real-world business cases and projects in Paris. Focus on customer experience, innovation, and digital marketing in the luxury sector. Collaboration with professionals and brands within the global luxury market. Leads to a Master’s Degree, preparing graduates for careers in luxury marketing and management.