Master of Marketing/Master of International Business

Course Overview The Master of Marketing/Master of International Business double degree program provides graduates with a unique understanding of strategic marketing and competitive advantage in the global economy. This program offers two postgraduate qualifications at a Masters level, empowering graduates to advance their careers. Key Program Highlights Opportunity to gain expertise in marketing principles, consumer behavior, and integrated marketing communications. Focused on strategic thinking regarding value, positioning, and competitive advantage in a global context. Enhancement of business acumen with an international focus, particularly on Asia, through the Master of International Business component. Development of modern business skills and thought leadership crucial in today's global economy. Critical examination of social, cultural, and political dimensions of global business for successful implementation of sustainable business practices.