MSc Sport Business Analytics

Course Overview The MSc Sport Business Analytics prepares students to harness the growing power of data in the global sports industry. Designed for those with a passion for sport, this programme develops the analytical and technical skills needed to transform sport-related data into strategic, commercial, and performance-driven decisions. Key Program Highlights Specialist training in sport business analytics aligned with rapid industry growth Taught by experts from business, computing science, and sport at Scotland’s University for Sporting Excellence No prior coding experience required, with practical training in Python and R Hands-on learning using real datasets, case studies, and industry-led projects Opportunities to apply analytics to areas such as strategy, finance, recruitment, and talent evaluation