MSc International Business Management and Marketing (Applied)

Course Overview This Master's course immerses you in the strategic heart of modern marketing, transforming you into a consultant who solves real-world business challenges. You will master the fundamentals of building customer relationships and consumer journeys by working directly with clients through the unique Teesside Marketing Clinic. The program is designed for recent graduates and aspiring marketing professionals seeking to launch a successful management career. Key Program Highlights Gain hands-on experience through the applied Teesside Marketing Clinic consultancy model Work on real client projects or internships to develop practice-based strategic solutions Master the fundamentals of consumer journey mapping and relationship management Develop essential professional skills and behaviours through critical self-reflection Present your strategic solutions directly to clients for immediate professional impact