MSc International Business Management and Marketing

Course Overview This MSc Strategic Marketing course equips you with the advanced skills to understand consumer behavior and drive business growth by building lasting customer relationships. You will gain practical, hands-on experience by working on real-world projects as a consultant through the unique Teesside Marketing Clinic, preparing you for a successful career in marketing management. Key Program Highlights Gain practical experience through the unique Teesside Marketing Clinic Master the fundamentals of strategic marketing and consumer journey mapping Develop expertise in building and maintaining customer relationships Ideal for recent graduates or professionals seeking a marketing management career Apply theoretical knowledge directly to real-world business challenges