Global Master of Business Administration - Marketing

Course Overview Wherever you are in your career – and wherever you want to go next – La Trobe's Global Master of Business Administration (GMBA) can help you reach your goals.Specifically designed for early-career and emerging professionals from diverse international backgrounds, you'll accelerate your professional development and broaden your career opportunities – both domestically and internationally – when you build global business acumen, get hands-on experience, and grow your professional network.To help launch your career, you'll cultivate a deep understanding of best-practice management and strategic business knowledge. With globally orientated subjects, you'll focus on cross-cultural awareness, organisational effectiveness, sustainability, and emerging technologies in business such as artificial intelligence (AI). You'll further enhance your expertise with options to specialise in the business field you're interested in.Learn in dynamic and collaborative workshops, enriched by exposure to industry-informed, real-world learning activities strategically designed to get you career-ready. Key Program Highlights Aligned to current – and future – industry demands, you'll gain invaluable understanding of contemporary and emerging businesses through interaction with academics, peers and industry experts, as well as hands-on, practical experience through an industry placement.You'll learn:Global strategic thinking, global marketing and consumer behaviourDevelop strategies that can be adapted to diverse cultural, economic, and political environments. Adapt marketing strategies to diverse cultural, demographic, and economic conditions.Financial managementAcquire financial skills, including financial analysis, introductory accounting, and investment strategies.Supply chain and operations managementGain knowledge of global supply chain management, logistics, and operations in a global context.Ethics, sustainability, and corporate social responsibility (CSR)Understand the importance of ethical practices in a global business environment and analyse sustainable business practices and their implementation internationally.Leadership and organisational behaviourUnderstand organisational behaviour in a global context, including team dynamics, conflict resolution, and motivation strategies.Digital transformation, business analytics and technologyExplore the role and impact of emerging technologies and automation in modern business management, and learn how to use data analytics, business intelligence and AI tools to inform decisions.The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.