BSc Consumer Behaviour and Marketing

Course Overview This pioneering BSc in Consumer Behaviour and Marketing provides a comprehensive understanding of the psychological and economic drivers behind consumer choices, equipping you with the strategic marketing expertise essential for a successful career. The curriculum uniquely blends theory with real-world application, including opportunities for a professional placement year and live consultancy projects. It is also accredited by the Chartered Institute of Marketing (CIM), offering significant exemptions from professional qualifications. Key Program Highlights Pioneering UK programme integrating consumer psychology, business, and marketing CIM accreditation providing exemptions from professional qualifications Option for a professional placement year with leading global brands like Microsoft and L'Oréal Final-year live marketing consultancy project or independent research Taught by specialists from the renowned Henley Business School